https://www.sophiaszeto.com/work daily 1.0 2025-06-24 https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1558762294601-2NUAN18DQ11F7N9DVLDI/BCCHF_GiftOfGiving-0.jpg Design - Legacy Guide to Giving BC Children’s Hospital Foundation raises funds to improve the health and lives of children and youth at BC Children’s Hospital and Sunny Hill Health Centre for Children. This booklet provides information on how one could leave their inheritance to the foundation if they choose to after they pass away. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1678819263069-LTW6GQAC9BEI12EPYD1E/Lulu-GlobalCampaigns-Hero.jpg Design https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1566449149911-P9QCYHTGG4X8KK1B6QBB/CRM_yoga_run_guide_hero3.jpg Design - Email Guides to Yoga and Run The ask was to create 2 guides for each gender that are directed to new guests who may be unfamiliar with lululemon’s assortments. The opportunity is to educate guests on head-to-toe outfitting for their two biggest activites: run and yoga. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1691369663935-H1ZRLXG6T4PNV194V2WI/Kinzoo+Branding.jpg Design https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1629324343411-A3WWGLY8EDHJLWLPW3O7/image-asset.jpeg Design Lululemon embarked on its inaugural International Women's Day campaign with the concept "Let's talk about worth." The primary objective of this campaign was to initiate meaningful discussions and pay homage to the unequivocal value of women at 100%. In this campaign, my role took shape as the art director for the photoshoot. Guided by the campaign's essence, I orchestrated the visual direction of the photoshoot, ensuring it resonated authentically with the theme. By curating the artistic elements, styling, and ambiance, I aimed to encapsulate the campaign's message while capturing the genuine spirit of empowerment and worth that defines women. My responsibility was to convey all these powerful messages through impactful and strong visuals that speak directly to the campaign's mission. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1691461651152-UGZAKFAEKDFDCOOIMUTP/MillionFaces_hero.jpg Design - About Millionfaces Productions, based in Vancouver, is dedicated to the art of storytelling. Their mission is to create genuine and impactful content that shares real-life experiences. They focus on crafting imaginative tales with integrity, engaging a global audience. At Millionfaces Productions, they believe everyone has a valuable story. They emphasize collaboration and diverse perspectives, producing unique content that sparks imagination and resonates worldwide. Their commitment to authenticity and relevance ensures powerful narratives. Their work becomes a platform for personal stories, fostering connections and inspiring exploration. Ultimately, Millionfaces Productions celebrates the strength of storytelling, showcasing individual narratives that capture the essence of humanity. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1560724544157-B6SAK3LL0XSUA37O598Q/lovetotes_00.jpg Design - About This tote bag marks the debut of my 'love' projects. Teaming up with those dear to me, we craft creations that resonate with our passions. Lovetote stands as a collection of custom-designed tote bags, boasting practical features and vibrant hues that are sure to brighten your day. The wordmark showcases handwritten lettering for that personal, intimate feel. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1562566553527-SXJAESAQHHOMFTBX7CFM/hero2.jpg Design - About Introducing "esenti," a curated line of natural products born from the visionary mind behind Tao Day Spa in Steveston Village, BC. Infused with a passion for beauty and an affinity for apothecary, the spa's owner embarked on a journey of crafting 100% organic and natural facial oils to cater to her clients' skincare aspirations. As this vision expanded to encompass a broader range of offerings, I was privileged to join forces for a collaborative endeavor. Together, we breathe life into the brand, infuse it with design, and bring forth an array of meticulously crafted products. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1562547254330-TTCX6KBOPUBH3V026SMJ/hero.jpg Design - Reveal collection A weekly campaign that introduced the ventilated Reveal collection. The concept for this shoot was ‘less is more’ allowing the intricate detailing on the pants to take centre stage. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1562570427311-DKC7RQEQZED90AGJAP5R/BCCHF-marc.jpg Design - About Success in raising enough funds for the new BC Children's Hospital. Two invites were sent out to donors and the media to attend a celebration gala. In addition, a full double spread ad was published in the Vancouver Sun to thank everyone involved and announce the news. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1562448210039-O7WCKLR5KLV6JGA14OBJ/hero3.jpg Design - About The goal of this campaign is to illuminate the elegance and versatility inherent in four distinct pant styles. This initiative stems from a visionary perspective that reaches beyond the studio, with the intention of elevating these pants to a premium status. At the same time, it emphasizes their remarkable adaptability to every aspect of life. The approach, meticulously infused with an editorial edge, invites the guests to imagine themselves confidently embracing these pants on various occasions. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1691570716474-SY963TOW7LWPHGY0Z9OR/BKA_Hero.jpg Design - About My client, Brittney Kerr, is a senior corporate affairs executive specializing in government relations, strategic communications, advocacy campaigns, and community engagement. Her experience spans various sectors – including the private sector, government, Indigenous communities, and not-for-profit organizations – which collectively shape her advisory work today. Due to her engagement with multiple sectors, she required a comprehensive brand and website solution for her services. Her vision was clear: a simple, informative website aligned with her preferences. She aspires to be branded as sophisticated, strategic, expert, confident, and feminine. The resulting brand is clean, versatile, and tailored to her distinctive style. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1692059014379-ZCIIAGRNN3ZQHZOP27JN/Design+Victoria+Hero.jpg Design - About Design Victoria is a five-day festival, the first of its kind, that celebrates the thriving design community of our city. Launched in 2023, this event showcases the creativity of local designers and design businesses through installations, exhibitions, events, open houses, tours, and workshops. I joined forces with the event's founders to swiftly create a website and establish a cohesive visual identity for the festival and its social media presence. Utilizing photos provided by vendors, my role involved ensuring these images looked consistently appealing and aligned seamlessly with the festival's online platforms. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1744086923203-4RCXSAIH2A5QU8XIPDEH/Kinzoo+App_Hero.jpg Design - Product Goal To provide a safe, secure, and fun communication platform for kids, fostering meaningful connections with family and friends while prioritizing privacy 
and age-appropriate content. Design Process: • User Personas, Research & Testing • User Journey Mapping/Flow • UX/UI Product Design • Interaction Design • Illustration & Graphic Design • Design System • Prototypes • Define Metrics and KPIs • Iterations & Updates https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1745435442719-8NPK0V0E20EBUKT2RZUQ/Lululemon.jpg Design - Form Swim – Homepage Redesign Redesigned the homepage to create a more engaging and intuitive first impression. Implemented smart scroll interactions and subtle scroll-triggered animations to guide users through the story. Structured content with a clear visual hierarchy and organized sections into logical, user-centered groupings for a seamless browsing experience. https://www.sophiaszeto.com/other-1 daily 0.75 2025-06-13 https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1691383688793-8IOBGN46AHK8EC68AU3O/Illustrations-+Famila.jpg Art - Digital Stylized Portraits A diverse range of personalized portraits, skillfully crafted to capture our unique traits and cherished memories, transformed into captivating visual narratives. Alongside these, lively character drawings are presented purely for enjoyment and entertainment. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1679604563015-HEWAMQWFSUGR7Z441O2G/Illustrations-+Famila.jpg Art - Family Portraits https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1691383688793-8IOBGN46AHK8EC68AU3O/Illustrations-+Famila.jpg Art - Digital Stylized Portraits A diverse range of personalized portraits, skillfully crafted to capture our unique traits and cherished memories, transformed into captivating visual narratives. Alongside these, lively character drawings are presented purely for enjoyment and entertainment. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1691384126469-TSVEP5G4CMNWN2RWSPYX/Illustrations-+Los+Chicas.jpg Art - Graphic illustration PRints A vibrant collection featuring distinct animal graphic illustrations and popular yoga pose depictions, each thoughtfully created for print and product applications. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1679604900298-6UJSA7YCRNI1KE070I5N/MyGraphics.gif Art https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1565070599899-QETILUF5BY2ZCHSSG5LU/Other_Yoga.jpg Art - The Valentines Day Public Display A collaborative and engaging Valentine's Day window display project with Production Road studio in the Westend. Inspired by my passion for interactive window displays, we conceptualized a social experiment named 'Love Messages.' This initiative invited individuals from the local community to share heartfelt messages for loved ones or those they appreciate, fostering connection and positivity. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1678836084366-3I2D0LQGT7RBX6FVR51U/Home_painting.jpg Art https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1565073370311-RULKH6D40EO7X96F8WE8/Other_ProductionRoad2.jpg Art - Black and white Drawings Several years back, I had the opportunity to contribute to The Story of The Creative digital exhibit in NYC. Three of my illustrations were chosen for the exhibit, making it a wonderful reason for a trip to the city. I also engaged in a 100 Day illustration challenge, focusing on the theme 'Big Hair.' During this challenge, I explored brush strokes and minimalist line drawings. Here are a few selections from that series. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1565069303877-NQPHHISVGRCVIBSWQKFW/Other_CreativeStory_illustrations.jpg Art https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1565063219771-SPLQ64BJNY27ZUPQI7P0/Other_CreativeStory_illustrations.jpg Art https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1691447334109-II5K86VJ5JS9ZA53OUAA/Figure_Abstract_Paintings.gif Art - Ink abstract paintings Ink abstract paintings portraying dynamic female figures with energetic and expressive brushstrokes, capturing a sense of vitality and movement. https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/1749773246352-3DC5GEW3YUIFUNUWE1XP/Art.jpg Art These paintings explore vibrant colors and abstract shapes to capture the essence of human experience, while leaving space for personal interpretation. I aim to create work that resonates with viewers, inviting them to find their own meaning within each layer of color and form. Ultimately, my art is a humble attempt to celebrate the beauty of human connection and the richness of our shared experiences. https://www.sophiaszeto.com/about daily 0.75 2025-04-08 https://images.squarespace-cdn.com/content/v1/5c53cb6ab914496ca01f25ca/2c2651f2-cf1e-4651-be74-d5c1fe5f4cb2/IMG_7708.JPG Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference.